Affiliate marketing is a great way to make money online, but in order for it to be successful, you need one thing more than anything else: traffic.

You are viewing: 5 Best Website Builders for Affiliate Marketing in 2023The Affiliate Tools We Use Ourselves

In this article, I’ll take a look at some of the most popular website builders on the market. We’ll check which one puts you in a position to attract the thousands of visitors you’ll need to run a profitable affiliate business.

Affiliate marketing Basics

Affiliate marketing is a revenue-sharing partnership between a merchant and an affiliate. You, the affiliate, promote the merchant’s products or services, and earn a commission for each sale or lead you generate. This happens by adding affiliate tracking links to your website’s content.

Important website builder features for affiliates

So, what are the most important features for affiliate marketers when it comes to building a website?

SEO: First and foremost, Search Engine Optimization is absolutely crucial, as it’s essentially free traffic that can evolve into a constant steam of visitors. You want to make sure your website is optimized for Google and Bing, to ensure you won’t be held back by any technical constraints of the website builder. For that reason, you need SEO features like 301 redirects. These are important if you ever change a URL and don’t want to lose the Google ranking for it.

Link management: The ability to add custom link attributes, like “nofollow,” is a must-have for affiliate marketers. This helps to comply with Google’s guidelines. Once your business grows bigger, you’ll also need a management tool for your affiliate links (more on that below, see Pretty Links).

Blogging: affiliate marketers often need to publish a lot of content to build their authority around a certain topic. Ideally, as well as standard features like commenting and post scheduling, the site builder platform lets you add multiple authors and also allows you to create author profiles that show their credentials around a certain subject. Many affiliates have even built their business entirely around their blog. Find a detailed review of the best blogging platforms here.

Social media integration is also important, as it allows for easy sharing of your content. This will also enable you to display your social channels (Instagram, Facebook, YouTube and TikTok) on your website, helping you reach new subscribers.

Being able to add videos is essential, as it can increase engagement and conversions. Some website builders even feature their own video players.

Specific content types: affiliate websites often feature comparison tables or pricing calculators, for example. For that reason, you need a website builder that can accommodate that via plugins or external apps.

Amazon-support: if you are going to promote the most popular affiliate program worldwide, you should be looking for specific Amazon-related tools, which some site builders have.

Finding the best website builder for affiliate marketing

Now that we’ve outlined what you should look for in a website builder, let’s check out at some of the most popular options on the market in more detail and compare their features and pricing.

1. WordPress
2. Wix
3. Squarespace
4. Hostinger Website Builder
5. Weebly

This list isn’t super long, as the requirements for affiliate marketers are very particular. For that reason, I directly excluded all website builders that don’t match this profile.

Let’s get started with the #1 website builder for affiliate marketers:

WordPress

WordPress is the most popular website builder on the market, and for good reason. It’s perfect for pro-level affiliates, and also the system we use at Techfuzzy.

It’s a free and open-source content management system (CMS) that is widely used to create all types of websites. Likewise, it’s a great choice for affiliate marketers because it offers a lot of flexibility and control over your website.

With WordPress, you have access to a wide range of plugins and themes that can help you optimize your website for SEO, track your affiliate links, and create comparison pages. It also allows you to set up multilingual websites, which can be useful if you’re targeting a global audience.

See more : Can You Edit HTML Code in Wix?

However, WordPress can be technically challenging and is certainly not very beginner-friendly.

Another plugin we love to use is “Mammoth .docx converter”. Especially if you are producing a lot of content, this will be very helpful since it enables you to upload .docx documents (from Word or Google Docs) directly into WordPress, including images and tables.

WordPress.org vs WordPress.com: an important side-note. WordPress comes in two flavors, .org and .com. My general advice is to stick to the free .org version, as it’s cheaper to run and more flexible than .com. Find more details here.

WordPress Pricing

There is a wide variety of affordable hosting companies for WordPress. For starter projects we usually recommend Dreamhost as it’s cheap, the support is good and it has all the important features such as automatic backups.

Shared Starter: $6.99 a month for 1 website. Free domain name included for the first year. Email addresses can be purchased separately, starting at $19.95 per year.

Shared Unlimited: $12.99 a month for unlimited sites, storage and email accounts. Free domain name included for the first year.

Pros

Cons

> Learn more about WordPress
> Get started with our WordPress.org-recommendation Dreamhost

Wix

Wix is a cloud-based website builder that allows you to create an affiliate website without any coding knowledge. It’s easy to use, but offers a lot of pro-level features for affiliates, especially from the SEO department.

With Wix, you can easily set up 301 redirects, mark links as “nofollow” or “sponsored”, which Google demands. There are also hundreds of apps from the App Market to help set up features such as comparison tables or sign up forms.

It also has a content manager that lets you use database-connected tables. This is handy if you want to use the same table across multiple pages. Wix also lets you create beautiful landing pages for lead generation. It’s not cheap, though (at least $16/month in the Light plan), and it’s good for smaller sites only.

Wix Pricing

These are the most important Wix plans. Yearly plans all include a free domain name for 1 year. Email addresses can be purchased separately.

• Free plan
• Light: $16 a month (recommended for more affiliate websites)
• Core: $27 a month
• Business $32 a month

Wix Pros

Wix Cons

> Read our complete Wix review
> Compare Wix vs WordPress
> Try Wix for free

Squarespace

Squarespace is a website builder that is known for its clean, modern designs and easy-to-use interface. They clearly seem to take some inspiration from Apple in regard to their branding.

It’s a solid choice for affiliate marketers, with a good link redirect features and one of the best blogging features that includes commenting, multiple authors, scheduling posts. Even author profiles can be added, which Google demands as part of the E-E-A-T guidelines.

Squarespace is clearly made with design and UX in mind: their templates are tasteful, it offers great video hosting options, and provides an excellent content editor.

Squarespace Pricing

See more : Squarespace Website Examples 16 Standout Sites & Blogs

Annual plans include a free domain name for 1 year. Email addresses can be bought separately.

• Personal: $16/month. For portfolios and blogs. Includes unlimited storage.
• Business: $23/month. Adds marketing features such as popups and welcome bars.

Learn more about Squarespace’s plan in our full analysis.

Squarespace Pros

Squarespace Cons

> Read our full Squarespace review
> Compare Squarespace vs WordPress
> Try Squarespace for free

Hostinger Website Builder (formerly Zyro)

Hostinger’s website builder is known for its easy and fast editor, and it’s a good choice for those looking to create multilingual affiliate websites. It’s cheap, easy and offers basic SEO features. For affiliates in particular, however, it’s probably not the best choice. It doesn’t have many apps that could help your affiliate marketing, and its blogging feature is also mediocre.

We included it mainly as a budget option for those who want to get started cheaply, generate some income and then switch to something more powerful like WordPress.

Hostinger Website Builder Pricing:

• Website: $2.99 a month – affiliates are generally fine with the basic plan.
• Business: $4.99 a month – only relevant if you wish to set up ecommerce.

Pros

Cons

> Read our full Hostinger Website Builder review
> Compare Hostinger vs Wix
> Try Hostinger for free

Weebly

Weebly is good for larger sites as it supports deeper site hierarchies. The easy drag and drop editor make it a great option for beginners. It’s relatively cheap and there is the option to host videos as well. The SEO features generally aren’t too bad, for example you can set up 301 redirects.

But that’s pretty much all that’s positive about Weebly. The main issue is that its new owner Square hasn’t properly updated it in years, aside from its ecommerce features. The templates are starting to look really old and more and more users seem to complain about technical bugs.

Pros

Cons

> Read the full Weebly review
> Compare Weebly vs WordPress
> Try Weebly for free

Recommended website builder for affiliate marketing

There you have it. Rather than making an endlessly long list of website builders, I thought just discussing the most relevant ones will save you time.

WordPress with its full array of themes and plugins will enable you to not only set up a decent basic website, but also to scale it massively. Our Techfuzzy website receives around 200k visitors per month and accommodates 7 languages. None of that would be possible with one of the other website builders.

However, if you are really just trying out an idea and don’t want to lose too much time with the setup of your website, it might be a good idea to get started with Wix or Squarespace.

Once your website hits the limits of these platforms, you can still move it over to WordPress. Or, if the project doesn’t get any traction, shut it down instead. At least you didn’t waste too much time setting it up.

Step-by-step guide for setting up a website using WordPress

1. Choose a domain name and web hosting provider.
2. Install WordPress on your web host using the 1-click installation.
3. Choose a theme that is optimized for affiliate marketing and SEO.
4. Install essential plugins such as Yoast SEO or RankMath. I would also recommend Pretty Links, Shortcoder and Better Search Replace.
5. Set up your home page and other essential pages (e.g. About). ChatGPT can help with content ideas and copywriting.
6. Create pages and posts for the products you want to promote and optimize them for SEO.
7. Use comparison tables and other elements to enhance user engagement and conversions.

> Make sure you also check out our full WordPress guide

Final thoughts

Affiliate marketing can be a compelling way to make a living. If you find the right niche, you can make hundreds or even thousands of Dollars per month as your full-time job or even just as a side hustle.

Working online also enables you to avoid the daily commute to an office, or even live completely location independent on another continent. With the right amount of elbow grease, the best tools and healthy motivation, nothing should stop you from achieving a thriving affiliate business.

I would be delighted to help you out and share more of my firsthand experience as an affiliate. So, just leave a comment if you have any questions!